Fox - The Bicycle Emporium

Fox

Fox Racing is the global leader in motocross and mountain biking gear and apparel. We outfit the world’s best competitive athletes and enthusiasts with products that combine innovation and style, rooted in the brand's original competitive motocross spirit.

Born from Dirt

Before there was Fox Racing, there was a vision. Geoff Fox believed his high-performance suspension and engine components could give riders an on-track advantage. Driven to prove this on his terms, he founded team Moto-X Fox to compete against the might of the Japanese factory teams. The team quickly became the top non-factory riders in the competitive AMA 125 National Championship series, proving that the products he and his team designed and built were the best money could buy.

Red, Yellow and Orange

During the series, Team Moto-X Fox riders wore bright red, yellow and orange gear. The Fox gear became an instant hit with the fans. This became the catalyst that would ignite the brand and change the face of motocross apparel forever. In the ensuing years - and over 40 National Motocross and Supercross Championships later - Fox Racing grew to become the global stalwart they are today in motocross.

Fueled by Passion

The idea of elevating athletic performance through progressive innovation is still what drives us. From moto gear to apparel and outerwear, everything we make is developed with the rider in mind. No matter the terrain, the condition or the environment, Fox designs and engineers gear and apparel with the goal of making every ride a great one.

The Only Constant is Change

Inspired by our heritage, we continue to push limits, defy boundaries and pursue continuous innovation. With each success, we set a larger, more ambitious goal. Through the guidance and feedback of Fox's championship-winning athletes, we continue to maximise the experience of the world's best competitive action sports athletes and enthusiasts with an array of products that combines innovation and style.